“Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.”

​

Storytelling is one of the secrets behind business growth, successful communications, community building and continuous brand awareness and value creation.

​

Whether you need someone to support your organization, get behind your idea, or get excited about following your lead, refining your storytelling skills can help. In this online course, you'll learn how to shape your idea into a story. You’ll create a story brief, iterate and evolve your story through prototyping and gathering feedback, and hone your tone and style. 

Today the role of storytelling in business has become even more critical as a tool to communicate that "why" in a creative and engaging way. 

Build a culture of storytelling: Facts are essential, but stories stick. Learn the techniques of expert storytelling to craft communication that builds influence and drives action.

​

Course Outcomes

• Gain a framework that will help you develop and hone your story.

• Understand your audience, their needs, and what you’re trying to achieve with your big idea.

• Create a prototype of your story that will help you shape it, share it with others, and make it more powerful.

• Increase your ability to engage and inspire others through the development of tone and style.

• Craft a story that brings your vision to life and motivates others toward action.